In the era of big data, every person is a huge database. Marketing experts are trying to mine users’ information, trying to capture users’ interests from the clues of the Internet. On the one hand, enterprises use first-party data to gain insight into users and market dynamics and develop personalized…

For breaking up the dominance of players like Facebook. I totally agree, There are two main reasons for me to support the point. First, Innovation in the marketplace is important to tech competitiveness, so killing off small companies may limit the social novelty. …

As one of the biggest competitor of Birkenstock, Aldo also facing challenges.In order to deal with pandemic, Aldo started some nice action. Aldo is trialing new in-store technology in a bid to join up the online and offline world and to provide consumers “with more context and inspiration”. They’re hoping…

Introduction During Chinese new year which in this two weeks, “the Chinese version of TikTok （Douyin), will become the exclusive partner for the “red envelope”-themed interactive segment in this year’s Spring Festival Gala on Lunar New Year’s Eve. Douyin will hand out CNY1.2 billion (USD185.7 million) in “lucky money” during…

For my team, we choose Birkenstock as our company. And I would like to pick their competitor Aldo men as today’s topic. — By scaling back promotions, integrating digital capabilities and focusing on global expansions, Aldo has been able to stay afloat in a market particularly hostile to mid-priced retailers with vast fleets of brick-and-mortar stores and a hefty mall presence. Background The footwear and accessories retailer, which has 2,000 stores globally, expanded…

How can you use this information in your career and in building your personal brand? About Test result According to the Fascinate test result, my archetype is trendsetter. So trendsetter represent cutting edge, elite and progressive. My primary trigger is innovation and my secondary trigger is prestige. It shows that…